Scaling a Multi-Location Brand Through SEO, Paid Media & Systems
The Goal
Increase visibility, demand, and revenue for a multi-location equipment rental and sales business by building a cohesive digital marketing engine across SEO, paid media, social, email, and web performance.
The Problem
Marketing efforts needed structure, scalability, and alignment across channels. The website required technical improvements, SEO foundations were underdeveloped, paid media needed restructuring, and brand visibility varied significantly by location and platform.
My Strategy
I led marketing holistically, treating every channel as part of a single ecosystem. The strategy focused on strengthening SEO as the long-term growth driver while using paid media, social, email, and video to amplify reach, capture demand, and reinforce brand trust at the local level.
What I Built
- Led all marketing efforts across SEO, paid media, content, email, video, billboards, and social
- Redesigned and upgraded the website (Drupal 8), improving structure, UX, and SEO performance
- Implemented technical SEO improvements and ongoing site optimizations
- Created an online store for browsing sale items and improved contact forms
- Built location-specific landing pages and expanded rental category pages
- Developed keyword-rich blogs, product pages, and internal linking structures
- Added videos and technical specs to product pages to improve engagement
- Implemented Spanish language support to reach new audiences
- Restructured Google Ads campaigns and budgets
- Launched new Google campaign types (Video, Gmail, Local)
- Built custom audiences using customer email data
- Managed and grew all social media platforms, including building TikTok from scratch
- Implemented Google Business Profile optimization, posting strategy, and review acquisition system
- Introduced QR code review prompts at checkout and email review requests
Results
- 178% increase in top three organic keyword rankings
- 300% increase in top ten organic rankings
- Doubled organic traffic
- 46% increase in referring domains and 182% increase in backlinks
- 50% increase in pages per session and 200% increase in time on site
- 642% increase in Google Ads impressions
- 212% increase in conversions and 300% increase in store visits
- Cost per conversion reduced by 55%
- Email audience grew by 50%, open rates increased by 12%, and email volume increased by 300% within 3 months
- Social media following increased by 150% with reach up 8,631%
- Website visitors from social increased by 528%
- Google ratings increased from under 4.3 to 4.9 stars across all locations
Building a Self-Sustaining Brand Through Organic Growth & Strategy
The Goal
Transform a small, dependent CBD brand into a profitable, self-sustaining business through organic growth, brand awareness, and customer retention in a highly restricted advertising environment.
The Problem
When I joined, the company generated approximately $400 per month and relied entirely on financial support from the owner’s other business. As a CBD company, traditional paid advertising channels were largely unavailable, requiring alternative growth strategies.
My Strategy
I focused on organic growth, product-market fit, and long-term customer value. This included SEO, content, influencer partnerships, retention programs, and strategic product development decisions driven by keyword research and customer demand signals.
What I Built
- Performed keyword and competitor research to identify product opportunities
- Recommended and supported development of CBD gummies, which became the top-selling product
- Managed and optimized the website, including SEO, blog content, analytics, and product pages
- Created all visual assets including product photography, videos, and testimonials
- Developed influencer marketing campaigns and participated in influencer live events
- Built and managed all social media channels (Instagram, Facebook, YouTube, TikTok)
- Created segmented messaging, value propositions, headlines, and CTAs by audience
- Implemented a customer rewards and loyalty program
- Set up subscription plans to increase recurring revenue
- Launched a unique distribution campaign placing products in Airbnb properties
- Supported product research, development, and launch strategy
- Managed budgets and marketing plans across initiatives
Results
- Revenue grew from approximately $400/month to $86,000/month
- Best-selling product line developed directly from keyword research insights
- Built a loyal customer base through subscriptions and rewards programs
- Achieved sustained growth without reliance on paid advertising platforms
- Established a scalable, organic-first marketing foundation
Expanding Visibility and Authority by Rebuilding a Content System for SEO Scale
The Goal
Increase organic visibility, authority, and rankings for an emerging educational organization by positioning the site as a trusted source for broad, question-based, non-branded searches while building a sustainable SEO foundation designed to support long-term discovery, learning, and AI-driven search experiences.
The Problem
The website had strong potential but lacked a cohesive SEO strategy. Content was not fully aligned to keyword intent, internal linking opportunities were underutilized, and technical and on-page SEO elements needed refinement to compete in search.
My Strategy
I approached this as a systems rebuild rather than a one-off optimization. The focus was on improving crawlability, topical relevance, and internal authority signals while creating a repeatable content process the client could confidently follow.
What I Built
- Developed a focused keyword list to guide content and optimization priorities
- Implemented keyword-rich internal linking across priority pages
- Ran a technical SEO audit and resolved structural and performance issues
- Optimized title tags and meta descriptions across the site
- Added image alt text to improve accessibility and image search visibility
- Implemented AIO enhancements including schema markup and llms.txt
- Created a client-facing blogging guide outlining SEO best practices
- Built a content calendar organized around core content pillars
Results
- Organic impressions increased 296% month over month (54.3K → 215K)
- Average organic position improved from 20 to 7
- Increased total number of ranking keywords from 57 to 205 with a 900% increase in keywords ranking on the first page of Google
- Visibility in zero-click formats (AI answers, Google SERP Features) increased by 471%
From Low Visibility to Meaningful Organic Growth
The Goal
Improve organic performance by increasing click-through rates, driving more qualified traffic, and significantly improving average search position across key pages.
The Problem
The site was underperforming organically, with low CTR, poor average position, and limited visibility for high-intent search queries. SEO fundamentals were present but not fully optimized or aligned to user intent.
My Strategy
I applied a structured SEO framework focused on improving relevance, clarity, and technical health. The goal was not just more impressions, but stronger alignment between search intent, on-page content, and how pages appeared in search results.
What I Built
- Refined keyword targeting to better match user intent
- Improved internal linking to strengthen topical authority
- Optimized title tags and meta descriptions to improve CTR
- Addressed technical SEO issues identified through auditing
- Enhanced on-page content structure for clarity and relevance
- Applied structured data and modern SEO enhancements where appropriate
Results
- Organic CTR increased from 2.6% to 5.4% month over month
- Organic clicks increased by 88% (5,934 → 11,208)
- Average organic position improved from 40 to 14
- Visibility for focus keywords increased by 245%
- Significant gains in both visibility and engagement quality
